FRAZER MARTIN / ATHLETE

Frazer’s been riding waves pretty much his whole life, and you can bet he knows how to have a good time while he’s at it. He’s the classic fun-loving larrikin—always down for a laugh—but don’t think for a second he’s not serious about his surfing. This bloke can cut sharp lines and launch massive airs with the best of ’em, so when it’s time to perform, he’s all in.

Frazer’s a favourite in the SIN crew, not just because he’s a top surfer, but because he’s a “genuine and good bloke.” He’s always chasing a good time, but he’s also about getting results in the water. When he’s not out there shredding, you’ll find him on the tools as a carpenter, or hitting the golf course for a bit of downtime. And, of course, keeping those eyes covered from the sun is a must—whether he's checking the surf or on the green, you'll catch him repping SIN.

JESSE NOONAN / ATHLETE

Jesse Noonan is a maverick known for having a lot of fun on his skateboard. He goes fast, hits everything—from street spots to parks to vert—and finds creative ways to shred stuff you wouldn’t even think was skateable. Like rocking a wild outfit or jamming on a recorder mid-session—just because he can. But it’s not just about the pavement for this guy—he loves hitting the surf and flexing his skills in the water too. When he’s not shredding waves or skating, he’s either performing with his band, Hunkz, or doing some seriously incredible work with Skateadvantage & Rocknslide, helping folks with disabilities get on a board and live out their skate dreams. Check it out—Jesse’s work is next level.

HINATA AIZAWA / ATHLETE

Hinata’s the quiet achiever in our crew, but don’t let that fool you—this Burleigh local absolutely rips. As a key member of the Burleigh Boardriders, he’s a standout in the water, with a style that is nothing short of hypnotic—smooth, fluid, and always on point. Off the board, Hinata’s just as solid—a true legend and a great bloke who leaves a positive mark on everyone he meets.

When he’s not out there carving up waves, you’ll find him keeping our beaches safe as a lifeguard, coaching the next generation of surfers, or commentating at local comps. He’s also behind the lens, capturing those epic surf moments that inspire us all. Always chasing the next adventure, Hinata’s been known to globe-trot, checking out new cultures and hunting down perfect waves wherever they may be. Whether it’s at home or on the other side of the world, he’s always living the dream.

EMASKATE / ATHLETE

Flipping epic, Ema has style and skills to boot. This European legend is all about rolling with the good times and bringing the fun wherever she goes. Whether she’s shredding at the skatepark or sharing a hilarious moment on the daily, Ema’s got a way of spreading sunshine and putting a smile on everyone’s face.

Ema brings her artist’s eye to every line she carves, fusing skating with her unique style. And, of course, she's never seen without her sharp SIN shades—keeping her look fresh while making the world a better place, one trick and one smile at a time.

LUKE HENERY / ARTIST & MUSICIAN

Born and raised in the southern suburbs of Brisbane Australia Luke Henery has spent the better part of his life touring in Bands Violent Soho, DZ Deathrays and Total Pace.

Touring the world has given Luke an appreciation of diverse landscapes and cultures. He seeks to capture these moments with his camera as a way of assisting his cloudy mind to remember.

The mundane and empty spaces is what is in focus and an uneasy almost broken emotion sits in the underbelly his personal work. Using an array of photographic formats and cameras Luke admits to loving the apparatus almost more than the image.

Luke has a strong connection to the music scene photographing album covers, book covers and press photos for many bands and artists such as Tim Rodgers, Polaris, Dear Seattle, Dan Sultan, Waax, Dune Rats, DZ Deathrays, Rolling Blackouts Coastal Fever, Smith Street Band, Boy n Bear.

Luke currently lives on the Gold Coast and spends his touring downtime capturing the Gold Coast and scenic rim with his furry eyes comfortably shaded in Sin Eyewear 😎

DZ DEATHRAYS / MUSIC BAND

DZ Deathrays, formerly known as Denzel and later DZ, is an acclaimed Australian dance-punk trio hailing from Brisbane, Queensland. The band is composed of Shane Parsons (vocals/guitar), Lachlan Ewbank (lead guitar/vocals), and Simon Ridley (drums).

Their unique blend of punk rock energy and danceable rhythms has garnered them a growing fanbase and critical acclaim.

DZ Deathrays began their journey under the name Denzel, which was later shortened to DZ. The trio's raw and energetic performances quickly captured the attention of the local music scene. Before long, they had established themselves as one of Brisbane's most exciting new acts.

The band released two EPs that showcased their evolving sound and growing prowess as musicians. However, it was their debut album, Bloodstreams, released in April 2012, that truly put them on the map. The album was a critical and commercial success, earning the band the prestigious ARIA Award for Best Hard Rock or Heavy Metal Album at the 2012 ARIA Music Awards.

FISH HUNTRESS AMY / FISHING PERSONALITY

Amy, the talented Fish Huntress, spends her life immersed in the beauty of the ocean and the natural world. Whether she’s cruising calm waters or battling tough conditions when the weather turns, she’s always in her element. An esteemed angler, Amy has landed some incredible catches and documented some of the most breathtaking spots in Northern Australia, sharing them with the world.

She’s a true force of nature, rocking Ahoy and Reefer from our collection with style, while pushing the limits of what our shades can handle. Amy makes it all look effortless—whether she’s reeling in a big one or capturing the wild beauty of the coast.

TUMBLING SUDIANTARA / ATHLETE

Tumbling Sudiantara lives in paradise, he calls Bali home, local to the renowned Uluwatu break and a stand out surfer from the region. Tumbling enjoys making the most of the epic swells that bless his home break. Living in Bali, he’s no stranger to the legendary waves that roll through. He’s spent years honing his skills in the water, making the most of the epic swells that bless his local spot, and you can see it in the way he surfs—fluid, stylish, and always in tune with the ocean.

When he's not out riding waves, Tumbling’s sharing his love for the sport as a surf coach, passing on his knowledge to the next generation of surfers. Off the board, you’ll find him spending time with family and friends, always with that easy-going, good vibes attitude that defines our crew. Tumbling’s all about chasing the good times and spreading the stoke, whether it’s in the water or just living life to the fullest.

TIM BANGE / ATHLETE

Hailing from the Sunshine coast and representing Windansea board riders Tim Bange has exploded onto the surf scene and is quickly making a name for himself. His powerful and flowing style combines with his raw and standout talent to truly create some amazing surfing. Off the board, Tim’s just as impressive, spreading good vibes wherever he goes. Whether he’s hanging with mates or soaking up the sunshine on dry land, he’s always bringing a positive energy that matches his surfing spirit. Keep an eye on Tim—he’s just getting started, and it’s clear his craft is only going to keep rising in the years to come.

GISELLE SINCLAIR / ATHLETE

Gisele Sinclair "Zel" is a weapon both in and out of the water, not only is she an amazing athlete but is also a high performing academic. She has the ability to throw buckets in the surf and has represented QLD in U18 Aus Champs. Exciting times ahead for Zel and we are stoked to come along for the adventure.

FERNANDA SILVERIO / FASHION

Born in Brazil and having lived across the globe in places like London, Fernanda now calls the sunny Gold Coast home. She truly embodies the SIN brand ethos—chasing adventure, good times, and of course, the sun. A health and fitness aficionado, Fernanda brings positive vibes and energy to everything she does, always pushing herself to be better while sharing that infectious energy with everyone around her.

GABI CAVALCANTEC / ATHLETE

Gabi is a fun-loving ball of energy and a true master on any board, whether she's ripping in the surf or shredding on a skateboard. Her surfing style is full of flair, and her creative, high-energy vibe infuses everything she does.

When she’s not out on the water, you’ll find her rocking SIN shades (naturally) while guiding tours around K'Gari Island. She’s also often in front of the lens, modeling for various brands and sharing her positive energy with the world. Gabi’s all about spreading those good vibes, wherever she goes.

BOOTLEG RASCAL / MUSIC BAND

Bootleg Rascal are an Australian East Coast-based band comprising of long-time collaborators and friends Carlos Lara and Jimmy Young. Taking cues from the likes of staple influences Gorillaz, Kid Cudi and Massive Attack, the duo combines an eclectic mix of hip hop, reggae, indie-rock, dub and electronica; all while simultaneously delivering a cohesive sound they make their own.

Since their mid-2013 inception, Bootleg Rascal have released a slew of singles, an EP and two albums, all of which were warmly received globally by critics and fans alike. Multiple tracks and videos have been supported by Spotify, Apple Music, MTV, Rage (AUS), The Line of Best Fit (UK), Clash Magazine (UK), Hilly Dilly (CAN), Pilerats (AUS) and added to high rotation on Australia’s largest youth radio network triple j; as well as performing on the station’s esteemed ‘Like a Version’ segment. Bootleg Rascal have continually traversed the globe playing multiple sold out headline shows in France and the UK.

TP MUNRO / ATHLETE

Tahi-Paul is the reigning world champion and for us is the real flyer in the crew. This all around nice guy can be found base jumping from towers in KL to flying between mountains and wires across Asia and Europe in a wing suit, or maybe he is just having a relaxing day jumping out a plane. All things being even he has tested our sunglasses at some phenomenal heights and speeds and truly lives up to our motto for chasin' the adventure and chasin' the sun.

BRAYDEN DAVIES / ATHLETE

In the high-octane world of motocross (MX), few names resonate with as much awe and admiration as Brayden Davies. A prodigious talent and a spotlight team member of the renowned Freestyle Kings, Davies has carved out a reputation that is synonymous with dedication, skill, and unparalleled aerial prowess.

His journey from a passionate young rider to a celebrated phenom is a testament to years of relentless training, unwavering resolve, and a fearless approach to the sport that leaves audiences spellbound. Muggins is the wild card of the crew sure to send it and have us all jaw dropped.